About Jess Lerner

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So far Jess Lerner has created 19 blog entries.

Storytelling Tips for Vacation Rental Property Managers

2019-11-20T09:36:28-06:00

Remember the last great book you read? Do you remember how the story brought you to a new place, touched your emotions and inspired the desire to hit the road, explore and see the world? Great stories move us. They have the potential to take us from sitting in front of the screen to seeking adventure everywhere in the world. But how can you, as a vacation rental property manager, tell stories that move people to take action? Here are some ideas to help you create stories that will touch people emotionally and resonate with travelers.

Storytelling Tips for Vacation Rental Property Managers2019-11-20T09:36:28-06:00

Luxury Vacation Rental Marketing: 7 Steps for Success

2019-11-11T14:21:36-06:00

Travelers around the world are opting for luxury vacation rentals and villas now more than ever. The luxury community is looking for 5-star standard facilities, with plenty of space, privacy, and personalized services. The internet is the best place to reach and connect with these posh vacationers. But the catch is, how you capture their attention with your luxury vacation rental? Here are seven steps on how you can promote your luxury vacation rental online.

Luxury Vacation Rental Marketing: 7 Steps for Success2019-11-11T14:21:36-06:00

102 Marketing Ideas for Vacation Rental Property Managers

2019-11-13T08:24:56-06:00

Over one hundred marketing tips are listed to help you increase bookings and your vacation rental inventory! 1. Customer service should always be #1. 2. First impressions are everything with owners and guests. Always be prepared to make a first impression. 3. Create and post videos about unique things to do and see in your area. Consider using drones to take it up a notch! 4. Network and create a referral program with local service providers like cleaning companies, painters...

102 Marketing Ideas for Vacation Rental Property Managers2019-11-13T08:24:56-06:00

5 Vacation Rental Industry Trends for 2020

2019-11-11T15:30:26-06:00

As a vacation rental property manager, you're continuously working on upping your customer service, improving your properties, and creating a guest experience that leads to five-star ratings, increased bookings, and more profit. Like any industry, ours is constantly changing. To stay competitive, it's important to stay ahead of the trends that are shaping our industry...

5 Vacation Rental Industry Trends for 20202019-11-11T15:30:26-06:00

How to Measure Return on Experience

2019-11-11T13:15:23-06:00

As a property manager, guests are the heart of your business. Most property management companies focus on achieving a specific return on investment (ROI). However, innovative property management companies are realizing the value of focusing on enhancing the customer experience. Return on experience (ROE) looks at how customer experience can be used to boost revenue...

How to Measure Return on Experience2019-11-11T13:15:23-06:00

Vacation Rental Industry News October 2019

2019-11-04T11:14:03-06:00

The vacation rental industry experienced plenty of wild changes in October! Booking.com released a new star rating feature, Vrbo began testing unbranded listings, and Vacasa completed its purchase of Wyndham Vacation Rentals...

Vacation Rental Industry News October 20192019-11-04T11:14:03-06:00

Increase Your Bookings and Profits Part 2

2019-10-30T15:31:58-06:00

Today, doing business online means that you must work hard to get visitors to your listings and then have a limited time to capture their interest and engage with them. Today's consumers are sophisticated and are not interested in being sold. They are looking for straight-shooting, information they can use to make an informed decision about where they should spend their vacation dollars. Here are a few tips to help you build trust and authority with prospects and former guests.

Increase Your Bookings and Profits Part 22019-10-30T15:31:58-06:00

Gibson Beach Rentals in Miramar Beach: Xplorie Partner Spotlight

2019-10-28T11:30:22-06:00

In this series, Xplorie is shining the spotlight on our clients to give our readers insight into their unique businesses. We offer a big thank you to Brittany Blackman, General Manager of Gibson Beach Rentals in Miramar Beach, Florida, who took a lot of time pouring her heart and soul into this interview. We thoroughly enjoyed reading her answers, and we hope you will too.

Gibson Beach Rentals in Miramar Beach: Xplorie Partner Spotlight2019-10-28T11:30:22-06:00

Increase Your Bookings and Profits Part 1

2019-10-30T12:12:08-06:00

The vacation rental market has changed in staggering ways in recent years. Seeing the benefits of vacation rentals, homeowners have listed over 660,000 properties on Airbnb alone. As guests continue to move away from hotels and into vacation rentals, the industry today is projected to hit $170 billion by the end of this year. While this meteoric growth is good for the industry, more vacation rentals mean more competition. To compete, you need to keep up with the amenities and offer the experiences your guests expect or your piece of the pie will slowly evaporate. This is even truer as online travel agencies continue to grow and evolve. So how can you differentiate your property from thousands of competitors? Let’s take a look at some ways you can earn more from your vacation rental properties...

Increase Your Bookings and Profits Part 12019-10-30T12:12:08-06:00