While it’s important to maintain a visible presence with online vacation booking and travel sites like Airbnb, Vrbo, HomeToGo, and others, to truly develop your brand requires building direct bookings. It’s critical for a vacation rental property management company to maintain a professional looking website, and all of your marketing efforts should work to drive traffic to your branded site.
In this multi-blog post, we’ll share with you 7 best practices you can use to accomplish the goal of driving more direct bookings to your site. We’ll explore the strategies, techniques, and tactics you can use to develop a comprehensive online marketing plan that will keep your properties visible, build your brand, and increase direct bookings to help you grow your business!
Any strategy for developing direct bookings needs to start with your website. All of your marketing efforts should be directed at driving traffic to your website and it should be the hub of your overall marketing strategy.
Your website should define your brand, allow guests to make inquiries, offer value to drive conversions, and answer any frequently asked questions your guest have about who you are, what you offer, and why they should rent from you. Here are key elements to include on your website to help accomplish your goal.
Your website is the hub of all of your marketing and branding efforts. These tips will not only provide your users with the information they need, but they will also work to improve your search engine ranking. Use these tips for maximum effectiveness, usability and user experience.