Drive Direct | #2 Email Marketing
Drive Direct | # Email Marketing
July 10th, 2019

In this multi-blog post, we’ll share with you 7 best practices you can use to accomplish the goal of driving more direct bookings to your site. We’ll explore the strategies, techniques, and tactics you can use to develop a comprehensive online marketing plan that will keep your properties visible, build your brand, and increase direct bookings to help you grow your business!

I case you missed it:

Best Practice: 1 Website Optimization

Best Practice 2: Email Marketing

As a vacation property management company one of the most important marketing assets you have are the email addresses of prospects inquiring about your properties and your former guests. Email marketing is an extremely effective way of building long-term relationships with former and future guests.

Building your email lists should be a daily task. Your website is the perfect venue for building a subscriber list. Including a form, visitors can fill out to receive information, or using tools like OptinMonster, Privy, and Neverbounce, in conjunction with special offers like discounts, can build a subscriber list quickly.

Once you’ve developed your list, you’ll need to create an email campaign that encourages recipients to engage, for example by offering discounts for rentals, free or reduced tickets to local attractions, or a newsletter offering travel tips and featuring upcoming events in your area. Using an email automation app or platform like MailChimp allows you to schedule mailings so you can be delivering information to your subscribers on a regular basis. Mailings can be personalized and targeted, meaning you can deliver the appropriate information at the perfect time, based on the recipient’s actions, to better meet their needs.

Creating Content That Works

Personalization and targeting the information delivered can help keep your email out of spam folders. You want to create content that is clean, crisp and concise, offering actionable information to engage the reader. Make sure to include links back to your website, blog post, or landing page and use easy to read, clear Calls-To-Action to encourage clicks.

There are two types of email marketing campaigns that you’ll need to develop, and this is where automation comes in handy. The first is pre-booking inquiries. You want to create consistent, but relatively infrequent (every few weeks) email campaigns to nurture potential guests and build trust as they’re doing their research. These can be quick campaigns that focus on special events, promotions, travel tips, or last-minute travel discounts to encourage them to rent.

The second is directed at guests who have already made a reservation. As their vacation approaches you can send them information, like booking procedures, lists of activities for the family, suggested packing tips, information on local sights or special offers to local attractions to prepare them and get them excited for their upcoming stay.

All of this can be set up in advance and personalized when using an email automation program, app or platform.

A couple of important notes about email marketing. Make sure to include an easy unsubscribe option for recipients who no longer wish to receive your emails. This is not only a good business practice, but it is the law. The CANSPAM act requires you to give email recipients the option to unsubscribe from your list. Failure to do so can get your blacklisted by your ISP for spamming and can even result in hefty fines.

Also, make sure your email is mobile-friendly. Today most people use their phone, or tablet for conducting day-to-day business. If your email is not mobile-friendly, they’ll opt-out and you’ll lose them forever. Make sure all of your marketing efforts, your website, email, images, videos, or blog are viewable across multiple devices and multiple operating systems.

To Find Out More Information About Xplorie Please Reach Out:
July 10th, 2019

In this multi-blog post, we’ll share with you 7 best practices you can use to accomplish the goal of driving more direct bookings to your site. We’ll explore the strategies, techniques, and tactics you can use to develop a comprehensive online marketing plan that will keep your properties visible, build your brand, and increase direct bookings to help you grow your business!

I case you missed it:

Best Practice: 1 Website Optimization

Best Practice 2: Email Marketing

As a vacation property management company one of the most important marketing assets you have are the email addresses of prospects inquiring about your properties and your former guests. Email marketing is an extremely effective way of building long-term relationships with former and future guests.

Building your email lists should be a daily task. Your website is the perfect venue for building a subscriber list. Including a form, visitors can fill out to receive information, or using tools like OptinMonster, Privy, and Neverbounce, in conjunction with special offers like discounts, can build a subscriber list quickly.

Once you’ve developed your list, you’ll need to create an email campaign that encourages recipients to engage, for example by offering discounts for rentals, free or reduced tickets to local attractions, or a newsletter offering travel tips and featuring upcoming events in your area. Using an email automation app or platform like MailChimp allows you to schedule mailings so you can be delivering information to your subscribers on a regular basis. Mailings can be personalized and targeted, meaning you can deliver the appropriate information at the perfect time, based on the recipient’s actions, to better meet their needs.

Creating Content That Works

Personalization and targeting the information delivered can help keep your email out of spam folders. You want to create content that is clean, crisp and concise, offering actionable information to engage the reader. Make sure to include links back to your website, blog post, or landing page and use easy to read, clear Calls-To-Action to encourage clicks.

There are two types of email marketing campaigns that you’ll need to develop, and this is where automation comes in handy. The first is pre-booking inquiries. You want to create consistent, but relatively infrequent (every few weeks) email campaigns to nurture potential guests and build trust as they’re doing their research. These can be quick campaigns that focus on special events, promotions, travel tips, or last-minute travel discounts to encourage them to rent.

The second is directed at guests who have already made a reservation. As their vacation approaches you can send them information, like booking procedures, lists of activities for the family, suggested packing tips, information on local sights or special offers to local attractions to prepare them and get them excited for their upcoming stay.

All of this can be set up in advance and personalized when using an email automation program, app or platform.

A couple of important notes about email marketing. Make sure to include an easy unsubscribe option for recipients who no longer wish to receive your emails. This is not only a good business practice, but it is the law. The CANSPAM act requires you to give email recipients the option to unsubscribe from your list. Failure to do so can get your blacklisted by your ISP for spamming and can even result in hefty fines.

Also, make sure your email is mobile-friendly. Today most people use their phone, or tablet for conducting day-to-day business. If your email is not mobile-friendly, they’ll opt-out and you’ll lose them forever. Make sure all of your marketing efforts, your website, email, images, videos, or blog are viewable across multiple devices and multiple operating systems.

To Find Out More Information About Xplorie Please Reach Out:
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