Drive Direct | #7 Convert Existing Customers
Drive Direct | #7 Convert Existing Customers
August 14th, 2019

In this multi-blog post, we’ll share with you 7 best practices you can use to accomplish the goal of driving more direct bookings to your site. We’ll explore the strategies, techniques, and tactics you can use to develop a comprehensive online marketing plan that will keep your properties visible, build your brand, and increase direct bookings to help you grow your business!

In case you missed it –

Best Practice 7: Convert Existing Customers

This last best practice is one of the easiest. You’ve worked hard to build your business and provide your guests with an exemplary experience when they stay in your properties. The fact is, creating a long-term relationship with guests who have visited before is one of the most cost-effective ways of driving direct bookings.

You should have a database of information on your previous customers like which properties they stayed in, the time of year they visited, how long they stayed, how many people were in their party, and more. Your can use this information to re-market your properties. One effective method for building customer loyalty is to create a Loyalty Program.

You can offer returning customers discounts on their stay, work with local businesses to offer special rates or discounts to guests who are members of your program, or create special promotions for returning guests.

Taking action and implementing these seven best practices can help you to build an effective marketing strategy and drive direct bookings for your properties. These strategies, practices, and techniques can help you develop your brand, build customer loyalty, and keep your properties visible online.

Most of these best practices can be accomplished for low or no cost, and a small time commitment. As you build your business you can work with third-party vendors to handle tasks like social media, SEO, and content creation. The end result, whether you choose to do it yourself, or hire staff or third-party contractors, will be to drive direct booking and increase your revenues!

August 14th, 2019

In this multi-blog post, we’ll share with you 7 best practices you can use to accomplish the goal of driving more direct bookings to your site. We’ll explore the strategies, techniques, and tactics you can use to develop a comprehensive online marketing plan that will keep your properties visible, build your brand, and increase direct bookings to help you grow your business!

In case you missed it –

Best Practice 7: Convert Existing Customers

This last best practice is one of the easiest. You’ve worked hard to build your business and provide your guests with an exemplary experience when they stay in your properties. The fact is, creating a long-term relationship with guests who have visited before is one of the most cost-effective ways of driving direct bookings.

You should have a database of information on your previous customers like which properties they stayed in, the time of year they visited, how long they stayed, how many people were in their party, and more. Your can use this information to re-market your properties. One effective method for building customer loyalty is to create a Loyalty Program.

You can offer returning customers discounts on their stay, work with local businesses to offer special rates or discounts to guests who are members of your program, or create special promotions for returning guests.

Taking action and implementing these seven best practices can help you to build an effective marketing strategy and drive direct bookings for your properties. These strategies, practices, and techniques can help you develop your brand, build customer loyalty, and keep your properties visible online.

Most of these best practices can be accomplished for low or no cost, and a small time commitment. As you build your business you can work with third-party vendors to handle tasks like social media, SEO, and content creation. The end result, whether you choose to do it yourself, or hire staff or third-party contractors, will be to drive direct booking and increase your revenues!

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2020-01-13T11:46:03-06:00