Drive Direct | #5 Organic Search
Drive Direct | #5 Organic Search
July 31st, 2019
In this multi-blog post, we’ll share with you 7 best practices you can use to accomplish the goal of driving more direct bookings to your site. We’ll explore the strategies, techniques, and tactics you can use to develop a comprehensive online marketing plan that will keep your properties visible, build your brand, and increase direct bookings to help you grow your business!
In case you missed it –
Best Practice 1: Website Optimization
Best Practice 2: Email Marketing
Best Practice 3: Social Media Marketing
Best Practice 4: Paid Search
Best Practice 5: Organic Search
While PPC advertising can generate traffic quickly, organic search will take some time to develop. Search engines take a number of factors into account when determining organic search ranking. Page load speeds, incoming and internal linking, mobile compatibility, social media relevance, and other proprietary algorithmic factors all work together to determine page ranking.
A major factor of organic search optimization, like paid search, relies on the use of relevant keywords in your content. This includes your website page titles, headers, alt tags, pages, blog posts and more.
Search engine optimization begins by developing a list of relevant keywords and phrases. You will then use these words and phrases throughout your website content, blog content, landing pages to help the search engine crawlers determine the relevance of your website for certain search terms. A keyword density of between 1 and 2 percent is the ideal.
Utilizing social media to promote blog content can help you to attract high-quality links back to your website. This is another factor the search engines use to determine authority and relevance when ranking webpages. Develop your content creation strategy to attract the interest of other high-quality websites in your industry. You can also contact other related businesses and local businesses directly and arrange link exchanges to help boost the SEO of both businesses.
Using analytics tools, monitor the performance of your organic search efforts. SEO is an ingoing process that is cumulative. The effects of SEO will build over time as you add regular blog posts, internal linking and engage on social media. You should be continuously working to optimize your SEO efforts.
Search and Analytics Tools:
July 31st, 2019
In this multi-blog post, we’ll share with you 7 best practices you can use to accomplish the goal of driving more direct bookings to your site. We’ll explore the strategies, techniques, and tactics you can use to develop a comprehensive online marketing plan that will keep your properties visible, build your brand, and increase direct bookings to help you grow your business!
In case you missed it –
Best Practice 1: Website Optimization
Best Practice 2: Email Marketing
Best Practice 3: Social Media Marketing
Best Practice 4: Paid Search
Best Practice 5: Organic Search
While PPC advertising can generate traffic quickly, organic search will take some time to develop. Search engines take a number of factors into account when determining organic search ranking. Page load speeds, incoming and internal linking, mobile compatibility, social media relevance, and other proprietary algorithmic factors all work together to determine page ranking.
A major factor of organic search optimization, like paid search, relies on the use of relevant keywords in your content. This includes your website page titles, headers, alt tags, pages, blog posts and more.
Search engine optimization begins by developing a list of relevant keywords and phrases. You will then use these words and phrases throughout your website content, blog content, landing pages to help the search engine crawlers determine the relevance of your website for certain search terms. A keyword density of between 1 and 2 percent is the ideal.
Utilizing social media to promote blog content can help you to attract high-quality links back to your website. This is another factor the search engines use to determine authority and relevance when ranking webpages. Develop your content creation strategy to attract the interest of other high-quality websites in your industry. You can also contact other related businesses and local businesses directly and arrange link exchanges to help boost the SEO of both businesses.
Using analytics tools, monitor the performance of your organic search efforts. SEO is an ingoing process that is cumulative. The effects of SEO will build over time as you add regular blog posts, internal linking and engage on social media. You should be continuously working to optimize your SEO efforts.
