Natural Retreats Acquires 360 Blue

September 23, 2020

On 9 September 2020, Natural Retreats, a national leading brand in luxury vacation rental management announced the acquisition of Florida based 360 Blue adding high-end Emerald Coast and Colorado homes to their impressive collection of rental homes across 17 US vacation destinations. Founded in Santa Rosa Beach in 2008 by Jason and Jeremy Sprenkle, 360 Blue represents the largest collection of luxury properties along Florida’s Emerald Coast. By late 2017, following the acquisition of St. Joe Club & Resorts, 360 Blue had successfully built a portfolio of approximately 575 properties. Recognized as an innovator in the vacation rental industry, the company diversified their portfolio into the Rocky Mountains with the 2019 acquisition of BookBreck, adding 175 high-end alpine vacation rentals to their selection.

“360 Blue is one of the best regional VRM operators in the U.S. and completely aligned with Natural Retreats in terms of vision, high standards, company value, and a strong commitment to homeowners and guests,” said Chris Holden, CEO of Natural Retreats. “This acquisition helps solidify Natural Retreats’ position as the leading national brand in high-end vacation rental management.”

A Smart Growth Opportunity

The acquisition of 360 Blue by Natural Retreats increases their vacation rental portfolio to 1,500 homes across 17 US destinations. Over the years, Natural Retreats have purchased multiple vacation rental companies. In 2016 they acquired Big Sky Rentals in Montana, followed shortly by the 2017 acquisition of Park City’s Resorts West, marking Natural Retreat’s thirteenth acquisition since 2015. As Natural Retreats continue to strengthen their position as the leading brand in the industry, are more acquisitions on the horizon? According to a company spokesman “We are focused on the successful integration of a rather large acquisition right now . . . smart growth opportunities are evaluated on a case by case basis,” then added, “We will continue to consider evaluating great VRM operations in choice vacation destinations.”

Natural Retreats offers a personalized travel experience and destinations are led by teams of local property managers with an in-depth local knowledge. While Jason Sprenkle will take on a new role as CEO of Key Data Dashboard, 360 Blue CEO, Ashley Horsely, will join the Natural Retreats leadership team to share her years of experience in the Florida Panhandle.

“I am incredibly excited to be joining forces with the Natural Retreats team and brand. The company and its leadership embody the kind of commitment to excellence, service, and culture that has played such an important role in the success of 360 Blue over the last twelve years.  We will begin this next chapter together, working to set the standard for luxury vacation rentals throughout the U.S.”

Natural Retreats CEO, Chris Holden, adds,

“Ashley is one of the most visionary and proven executives in our industry. She has built a world-class team, a strong operational base, and a sterling reputation in the Emerald Coast with both homeowners and guests. We look forward to having her as a member of Natural Retreats’ leadership team.”

Natural Retreats will continue to offer 360 Blue guests high-touch guest services and curated travel experiences in unique destinations with the resources of a nationwide team to meet the highest standards for 360 Blue’s homeowners.

“We are thrilled to welcome the 360 Blue team, their guests, and their homeowner partners into the Natural Retreats family,” said Chris Holden, CEO of Natural Retreats.  “They are true industry leaders in vacation rental management, known for the exceptionally high levels of service and care they deliver, and have earned a well-deserved reputation …  Their reputation for excellence is known throughout the industry, well beyond their borders. As we continue to grow Natural Retreats by partnering with the very best local operators in the very best vacation destinations in the U.S., our focus is to work with companies that consistently meet the highest standards for homeowners and guests. 360 Blue epitomizes this standard.”