Top 3 Vacation Rental Data Analytics Companies
October 7, 2019
One of the biggest advantages of doing business online is the ability to gather data on your prospects and guests.
This data provides you with tremendously valuable information you can use in any number of ways, from refining your website and brand to developing value-added packages that cater to guests’ specific interests, to engaging with guests by providing the specific information they’re seeking.
While personal data for your business can give you a picture of ways you can improve, industry data can give you the information you need to make informed decisions beyond the scope of your properties.
The Internet has given us the ability to take a big-picture look at industries like vacation rentals to gather the data we need to track industry trends, like real-time property valuations, market-level vacation rental information, and competitive listing data.
Understanding and finding the most lucrative locations for short term rentals can give you insight into new locations to expand into. Tracking rental information on the big OTAs like Airbnb and VRBO can provide insights like supply and demand, pricing and occupancy rates for comparable properties in your markets.
So where can you find the information you need to make informed decisions about the trends that can help you grow your business? Here are three industry-specific data analytics companies offering an in-depth analysis of the trends shaping the vacation rental property industry today.
AirDNA
AirDNA provides property managers and investors with short-term rental data that drives the market. By understanding the trends of large online rental property companies like Airbnb and VRBO you can gain valuable insights into the current market in your location. AirDNA provides users with interactive maps to explore the performance of specific locations, neighborhoods, and individual vacation rental properties.
By understanding key metrics and short-term rental trends you can learn how to outperform the competition. AirDNA provides over 25 key metrics including Average Daily Rate, Occupancy, Rental Revenue, RevPAR, Active Listings, Booking Lead Times and much more. When it comes to the short-term vacation rental market, knowledge is power, and Airdna has the knowledge you need!
Key Data
Key Data provides real-time data for the vacation rental sector. The platform is directly integrated with the reservation systems for vacation rental professionals and resorts around the world. They aggregate historical and forward-looking data in real-time and then make it accessible through the industry’s leading analytics dashboards for vacation rental property managers, and real estate professionals.
As a property manager, Key Data will provide you with full visibility into your business’s most important metrics, while also providing direct source industry data to show you how you compare to competitors in your local market.
Transparent Data
Transparent Data provides business intelligence for the vacation rental industry. They help you to increase your market share by tracking your market and your competitors, analyzing demand, monitoring supply, and through this data showing you growth opportunities in your local rental market.
For property managers, Transparent Data can help to increase your vacation rental revenue with transparent rate and demand solutions. All data is accessible from an easy to use platform that provides you with all of the relevant data impacting demand for your rentals. With Transparent Data you’ll gain unlimited access to current and future rates for both you and your competition to better help you grow your business.
When it comes to the vacation rental market, here at Xplorie, we believe that knowledge is power! These three data analytics companies can give you the kind of information you need to intelligently grow your business now and into the future!
