With the continuous news flow about Millennials’ influence on various industries, it’s no surprise that vacation rental property management companies are trying to find the secret key that will draw Millennials in. The truth is that Millennials love traveling just as much or more than previous generations. After all, Millennials are known for spending more on experiences than material possessions. So how can vacation rental property managers reach this crowd?
Being social is the number one way to reach Millennials with your vacation rentals. Having a social presence where you keep up with trends, share your blog content or post pictures of your properties, and local attractions is a great way to gain exposure. When Millennials see something they like, they are going to add it to their favorites, tell their friends about it, and put it on their list of things to do. It’s that simple. Without a strong presence online, Millennials will likely never find you.
One thing that Millennials demand is a simple and technology forward booking process. Big hotels are known for advertising one rate, only to add parking fees, wi-fi fees, hotel charges, and other unexpected costs at the checkout portal. Remembering that Millennials travel on a budget, you should always keep your pricing transparent and simple to understand. You should also make it easy for them to book instantly when on your site using multiple payment options so that the process will take only a few minutes.
In the past, hotels were scrambling to get every sports package under the sun to appease their guests. Today, Millennials want different things. Amenities like free wi-fi are a must. Having an electric car charger on site can attract the upper-class and forward thinking niche. Providing a dedicated workspace in your rooms can also help those who are traveling on business, or who are working in the gig economy and need to be able to get things done on the go.
Millennials take online reviews very seriously. If you are currently lacking reviews, don’t be afraid to ask for more. Encourage your guests to leave a review and share with their friends. Ask them to tag your company in their social media photos, and always make sure to reshare their posts when they talk about you. Be active in your review forums by addressing complaints head-on, and thanking happy customers for their kind words. This level of engagement shows Millennials that you are engaged with your guests, not just waiting to receive their hard-earned money.
These are just a few of the ways that you can attract Millennials to your properties. Vacation rental property management is about creating a vision that Millennials can see themselves a part of. Whether your properties are on the beach or at the top of a mountain, you have to use your social presence to create a story that clicks with them. Once they are interested, it’s up to you to make sure that they can become a part of your story in just a few steps. Once they’re in, all it takes is a little bit of follow through to make them feel like part of your family and your story, and they will start telling their circle about the experience.